Beacons Explained

There is a hidden gem in the new iOS7 update that Apple delivered to its consumers last month - iBeacon. iBeacon API is software that enhances an iPhone’s location services. Prior to iBeacon, the iPhone relied on GPS positioning or cell tower triangulation to obtain location data. However, they are less useful in smaller spaces and indoor locations. Beacon technology enables positioning down to a precise 20cm range and also enables indoor positioning.

An BLE beacon sensor (image above) is a third locating system that runs on a technology called Bluetooth Low Energy (BLE). By scanning for beacon hardware or BLE beacon sensors in the area and monitoring the radio strength, the iPhone can determine its range from the beacon and deduce its indoor location. 

Bluetooth Low Energy is an emerging bluetooth technology adopted in Bluetooth Core Specification Version 4.0 which requires minimal power to operate. A normal BLE beacon sensor powered by a watch battery can last up to 2 years before it needs to be replaced. To purchase Beaconmaker sensors in Australia, you can visit our website here.

Indoor positioning enables a range of features and functionality that can be built into popular retailer iOS apps. In the next post, we will discuss some example use cases and app scenarios that can be implemented by retailers to enable the internet of things (IOT).

Want to know how beacons can add value to your business? Click here to request a Beaconmaker Demo